Skip to main content

Table 4 Willingness to Pay Higher Prices: Ordered Multivariable Logistic Regression (Sample Includes All Users)*

From: Brand equity and willingness to pay for condoms in zimbabwe

Brand equity factors

Protector Plus

Free/Government

 

Odds Ratio

p-value

Odds Ratio

p-value

Satisfaction/loyalty

2.17

<0.001

1.68

0.038

Perceived quality

0.84

0.434

1.88

0.042

Leadership/popularity

1.44

0.073

1.00

0.987

Perceived value

1.09

0.675

3.08

<0.001

Brand personality

1.83

0.007

1.20

0.480

Market Barriers

1.70

<0.001

n/a

  1. * Co-variates include age, education, marriage status, and SES
Back to article page

Reproductive Health

ISSN: 1742-4755