Table 1 Cognitive interview processes developed by Tourangeau
Focus area | Sub-components |
|---|---|
Comprehension of questions | a) Question intent: What the respondent believes the question is asking b) Meaning of terms: What particular words mean to the respondent |
Retrieval of information from memory | a) Recallability of information: The type of information the respondent needs to remember so as to answer the question b) Recall strategy: What strategies does the respondent use to retrieve information? |
Decision processes | a) Motivation: Whether the respondent is applying adequate mental effort to provide thoughtful and accurate responses b) Sensitivity / social desirability: Whether the respondent is actually being truthful or simply wants to give answers that make him/her appear better |
Response processes | Matching the response: Can respondent match his or her answer to the available response categories provided for the survey question? |