Table 2 Percentage of Youth Who Recall Exposure to Various 100% Jeune Campaign Elements (prompted recall, 2002 and 2003 survey waves only)
Survey Wave | |||
|---|---|---|---|
2002 | 2003 | ||
Campaign Element | (%) | (%) | Significance |
Peer Education and Promotion | |||
Ever attended peer education session | 11.9 | 12.3 | |
Ever talked to peer educators | 7.6 | 10.6 | *** |
100% Jeune, Le Journal Magazine | |||
Ever read 100% Jeune magazine | 73.9 | 89.8 | *** |
How often do you read the magazine? | *** | ||
- Never | 26.2 | 10.2 | |
- Sometimes | 39.7 | 42.3 | |
- Often | 18.3 | 28.4 | |
- Always | 15.9 | 19.1 | |
100% Jeune Radio Call-In Show | |||
Heard 100% Jeune radio program in past 3 months | 47.3 | 51.5 | *** |
How often do you usually listen? | *** | ||
- Never | 52.7 | 48.5 | |
- Sometimes | 31.1 | 34.9 | |
- Often | 11.2 | 13.7 | |
- Always | 5.1 | 2.8 | |
Solange, Let's Talk about Sex Radio Drama | |||
Heard Solange radio series in past 3 months | 26.0 | 31.5 | *** |
How many different episodes have you heard? | *** | ||
- None | 74.0 | 68.5 | |
- One to four | 13.9 | 18.9 | |
- Five to nine | 6.3 | 8.2 | |
- Ten or more | 5.8 | 4.4 | |
Mass Media Campaign | |||
Saw TV spot in past 3 months | 70.7 | 69.9 | |
Heard radio spot in past 3 months | 64.5 | 58.9 | *** |
Youth-Friendly Vendors | |||
Heard about Vendeurs Amis des Jeunes outlets in past 3 months | 31.9 | 19.7 | *** |
Visited a Vendeurs Amis des Jeunes outlet in past 3 months | 8.8 | 4.5 | *** |
Number of Cases | 3,237 | 3,370 | |