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Table 1 PSUNC advertisement message strategies

From: Evaluation of Sexual Communication Message Strategies

Objective Target Audience Strategy Message Title Dominant Voice and POV of Execution
Encourage and educate parents on how to talk to their children in a natural and effective manner about waiting to have sex Parents of children 11-14 Appeal to personal sense of responsibility Parents, don't wait to talk to your kids "Talk to Me" Kids
   Address common defenses Your relationship with your child will not be lost "Muffin-head"  
    You can't always be in control "Gadgets" Parents
    Bringing up the subject won't trigger difficult situation. "Mime"