Table 1 PSUNC advertisement message strategies
Objective | Target Audience | Strategy | Message | Title | Dominant Voice and POV of Execution |
|---|---|---|---|---|---|
Encourage and educate parents on how to talk to their children in a natural and effective manner about waiting to have sex | Parents of children 11-14 | Appeal to personal sense of responsibility | Parents, don't wait to talk to your kids | "Talk to Me" | Kids |
| Â | Â | Address common defenses | Your relationship with your child will not be lost | "Muffin-head" | Â |
| Â | Â | Â | You can't always be in control | "Gadgets" | Parents |
| Â | Â | Â | Bringing up the subject won't trigger difficult situation. | "Mime" | Â |