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Table 4 Logistic Regression of PSUNC Cognitive Outcomes by Advertisement on Message Receptivity (R/R scale)

From: Evaluation of Sexual Communication Message Strategies

Mimes advertisement
Outcomes (Reference = Low) OR 95% CI p-value
Wait Until Older Norm Index 0.992 (0.782, 1.257) 0.9441
Efficacy Scale 1.073 (0.959, 1.199) 0.2181
Short-term Expectation Scale 1.008 (0.901, 1.128) 0.8898
Long-term Expectation Scale 1.063 (0.943, 1.197) 0.3178
Gadget advertisement
Wait Until Older Norm Index 2.749 (1.625, 4.649) 0.0002
Efficacy Scale 1.319 (1.039, 1.674) 0.0227
Short-term Expectation Scale 1.314 (1.032, 1.674) 0.0270
Long-term Expectation Scale 1.841 (1.426, 2.377) <0.0001
Muffinhead advertisement
Wait Until Older Norm Index 1.017 (0.804, 1.287) 0.8859
Efficacy Scale 0.905 (0.809, 1.012) 0.0804
Short-term Expectation Scale 1.034 (0.923, 1.158) 0.5649
Long-term Expectation Scale 0.890 (0.789, 1.004) 0.0572
Radio advertisement
Wait Until Older Norm Index 0.965 (0.748, 1.245) 0.7848
Efficacy Scale 0.898 (0.798, 1.011) 0.0753
Short-term Expectation Scale 1.132 (1.005, 1.276) 0.0416
Long-term Expectation Scale 1.158 (1.019, 1.316) 0.0241
  1. Note: Model controls for child gender; parent marital status; highest educational attainment; race/ethnicity; parent age; employment status; family structure; whether child had computer, cable television, or Internet in his/her bedroom; metropolitan statistical area urban status; and parental involvement.