Brand equity and willingness to pay for condoms in zimbabwe

Table 3 Multivariable Logistic Regressions: Lapsed P+ users compared to all others*

Brand equity factors	Lapsed P+ vs. Others
	P+ Brand Associations	p-value	Free/Government Brand Associations	p-value
Satisfaction/loyalty	0.66	0.053	0.88	0.644
Perceived quality	1.01	0.970	0.74	0.395
Leadership/popularity	0.98	0.939	0.43	0.007
Perceived value	1.80	0.008	0.77	0.296
Brand personality	0.80	0.322	1.79	0.037
Market Barriers	0.81	0.078	n/a

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