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Table 3 Multivariable Logistic Regressions: Lapsed P+ users compared to all others*

From: Brand equity and willingness to pay for condoms in zimbabwe

Brand equity factors Lapsed P+ vs. Others
  P+ Brand Associations p-value Free/Government Brand Associations p-value
Satisfaction/loyalty 0.66 0.053 0.88 0.644
Perceived quality 1.01 0.970 0.74 0.395
Leadership/popularity 0.98 0.939 0.43 0.007
Perceived value 1.80 0.008 0.77 0.296
Brand personality 0.80 0.322 1.79 0.037
Market Barriers 0.81 0.078 n/a
  1. * Co-variates include age, education, marriage status, and SES.