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Table 2 Dissemination plan of key messages to various target audiences

From: A system approach to improving maternal and child health care delivery in Kenya: innovations at the community and primary care facilities (a protocol)

Target audience Key message Proposed channels of communication
NACOSTI All matters of the project as specified in the agreement Seminars, meetings, reports, financial and technical reports; registration of patents and innovations
Policy makers and decision makers Evidence that informs rationale for policy change, need for reforms; innovations; cost-effective interventions; updates on specific project portfolios Policy briefs, stakeholder forums, website, dialogue days, newsletters
Project staff and sponsors and project stakeholders project organization and governance structure; vision, mission, objectives, scope of project activities; legal provisions (agreements signed); stakeholders and roles; progress on implementation; project products; Project website; newsletter, brochures, public meetings, press/media briefs; twitter or other appropriate feedback from the public; dialogue days
Media Messages on project progress/ updates; announce conferences, seminars, innovations; advocacy messages will depend on target audience; Print and audio channels; press/briefs; seminars national conference
Advocacy groups and civil society Messages that require dialogue with various stakeholders Public forum, media, website, twitter and other appropriate social media to get feedback
Students curriculum, recruitment and implementation, fee structure, requirements for various programs; evaluation and feedback; upcoming seminars, student exchanges, other collaborations, seminar opportunities, funding for HSR activities; awards etc Website, approved senate curriculum, official advertisements on enrolment and graduation lists; student discussion forums on the websites; class schedules, formal examination, transcripts and certificates; thesis and published papers in journals
Regulatory bodies such as Commission for University Education, Medical Practitioners and Dentist Board, Nursing Council, Pharmacy and Poison Board, Lab; Legal Establishment and monitoring of standards and norms; guidelines for various programmes on certification and licensing; legal procedures and MoUs/MOAs Site visits, share SOPs reports; documents; meetings; certificates of approval; registration of patents and innovations on the project
Mobile phone provider Guidelines, SOPs, information required, source; timing and target stakeholders phone, SMS, discussion forums, alerts, help lines (hot lines); other services
Community/ public Relevance of project priorities; role in project implementation; project products; co-funding where appropriate; issues that require consensus; right to representation on project committees; accountability and transparency of project /governance structures Public forums; brochures; meetings, membership to committees; progress on implementation; project products; seminars to train selected members on committees; minutes of key committees and reports on progress;