Table 2 Description of Zika public health dissemination campaign materials’ main messages by main perceived audience and existence of female figure and male figure; Brazil, May 2016–August 2017. N = 188.
From: Zika virus public health crisis and the perpetuation of gender inequality in Brazil
Main audience* | Eliminate standing water | Seek health care | Special care during pregnancy | Pregnancy counseling | Condom use or contraception | Microcephaly | Information about Zika symptoms | Personal protection against bites | Other |
|---|---|---|---|---|---|---|---|---|---|
General public | 35 | 6 | 3 | 0 | 0 | 9 | 12 | 3 | 7 |
Person responsible for household | 31 | 2 | 0 | 0 | 1 | 2 | 4 | 2 | 0 |
Women | 13 | 9 | 13 | 6 | 2 | 11 | 5 | 12 | 0 |
Female figure (woman or pregnant) | |||||||||
 No | 51 | 7 | 4 | 1 | 1 | 9 | 13 | 4 | 7 |
 Yes | 28 | 10 | 12 | 5 | 2 | 13 | 8 | 13 | 0 |
Male figure | |||||||||
 No | 55 | 10 | 10 | 5 | 1 | 14 | 15 | 10 | 0 |
 Yes | 24 | 7 | 6 | 1 | 2 | 8 | 6 | 7 | 1 |
Total | 79 | 17 | 16 | 6 | 3 | 22 | 21 | 17 | 7 |