Table 3 Description of Zika public health dissemination campaign by subjective (microcephaly, measures of personal care to prevent mosquito bites), main perceived audience and presence or male and female figures for only print pieces with long length (N = 21); Brazil, May 2016–August 2017.
From: Zika virus public health crisis and the perpetuation of gender inequality in Brazil
| Â | Female | Male | Main perceived audience | ||||
|---|---|---|---|---|---|---|---|
Absent | Present | Absent | Present | General public | Person responsible for household | Women | |
Panel A | |||||||
 Not about personal protection against bites | 10 | 1 | 10 | 1 | 3 | 8 | 0 |
 Personal protection against bites | 4 | 6 | 7 | 3 | 3 | 1 | 6 |
Panel B | |||||||
 Not about microcephaly | 12 | 3 | 13 | 2 | 4 | 9 | 2 |
 About microcephaly | 2 | 4 | 4 | 2 | 2 | 0 | 4 |
Panel C | |||||||
 Not about special care during pregnancy | 11 | 2 | 11 | 2 | 41 | 22 | 2 |
 Special care during pregnancy | 3 | 5 | 6 | 2 | 1 | 0 | 7 |