Table 4 Changes from formative research and endline qualitative research results (based on Roger’s theory)
Themes of changes | Formative research | Endline qualitative research |
|---|---|---|
Concern (predisposition) | Mothers and their husbands were concerned about the risk of not interacting directly with the providers when using mobile communication | Increased interaction with the providers through mobile eliminated the concern of not interacting directly |
Attitude (predisposition) | Irritability from the provider’s side was the most common barrier for accessing health services through mobile phone | CSBAs were more active in responding mothers’ call |
Access (infrastructure) | Husband’s ownership over the mobile was the main cause for poor accessibility of mothers to mobile services | Toll free mobile communication made services available at any hour of a day and every day of the week. Mothers didn’t require to wait for their husband anymore |
Advantage on mothers’ mobility (Perceived advantages) | Lack of accessibility to maternal services were major problems in hard to reach areas during complications | For first stage complication management; communication between CSBA and SLG accelerated the complication management procedure |
Awareness and mode of communication (Adoption) |
Occasional mobile communication by mothers but it was not the norm |
Increased mobile communication between CSBAs and mothers for maternal health problems |
