Message Reaction/Receptivity Scale Items | Factor Loadings | Chronbach's Alpha |
---|---|---|
This ad is convincing | .58 | .86 |
Would you say the ad grabbed your attention? | .60 | .85 |
Would you say the ad gave you good reasons to talk to your kids about sexual activity? | .57 | .87 |
Did you talk to your friends or other adult family members (not your child[ren]) about this ad? | .73 | .78 |
Did you talk to your child(ren) about the ad? | .71 | .80 |
Would you say this ad said something important to you? | .64 | .83 |