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Table 2 Factor Analysis Results

From: Evaluation of Sexual Communication Message Strategies

Message Reaction/Receptivity Scale Items Factor Loadings Chronbach's Alpha
This ad is convincing .58 .86
Would you say the ad grabbed your attention? .60 .85
Would you say the ad gave you good reasons to talk to your kids about sexual activity? .57 .87
Did you talk to your friends or other adult family members (not your child[ren]) about this ad? .73 .78
Did you talk to your child(ren) about the ad? .71 .80
Would you say this ad said something important to you? .64 .83