Skip to main content

Table 2 Multivariable Logistic Regressions: Current P+ users compared to all others*

From: Brand equity and willingness to pay for condoms in zimbabwe

Brand equity factors

Current P+ vs. Others

 

P+ Brand Associations

p-value

Free/Government Brand Associations

p-value

Satisfaction/loyalty

2.22

<0.001

0.53

0.015

Perceived quality

0.73

0.236

1.44

0.275

Leadership/popularity

1.20

0.406

0.82

0.506

Perceived value

0.73

0.168

0.87

0.546

Brand personality

1.54

0.069

0.86

0.561

Market Barriers

1.64

<0.001

  
  1. * Co-variates include age, education, marriage status, and SES.
Back to article page

Reproductive Health

ISSN: 1742-4755