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Table 2 Multivariable Logistic Regressions: Current P+ users compared to all others*

From: Brand equity and willingness to pay for condoms in zimbabwe

Brand equity factors Current P+ vs. Others
  P+ Brand Associations p-value Free/Government Brand Associations p-value
Satisfaction/loyalty 2.22 <0.001 0.53 0.015
Perceived quality 0.73 0.236 1.44 0.275
Leadership/popularity 1.20 0.406 0.82 0.506
Perceived value 0.73 0.168 0.87 0.546
Brand personality 1.54 0.069 0.86 0.561
Market Barriers 1.64 <0.001   
  1. * Co-variates include age, education, marriage status, and SES.